It Blew My Mind!

But once it sunk in, I’m Loving It!

I’ll just let you read the Press Release!

2020 Radio Mercury Awards Winner from Alpha Media Topeka

Topeka – October 9, 2020 – Winners for the National 2020 Radio Mercury Awards were announced Tuesday evening, October 6th at the 29th annual awards event.
Work created by advertising agencies, production companies, radio stations, streaming companies and students, made up the 94 finalists announced in early September. Two of Topeka’s own Marketing Creatives from Alpha Media Topeka Radio stations were informed on September 11th, 2020 that their work for Kansas Medical Clinic had made them Finalists for this year’s Awards.
Tim Kolling & Steve Castello, with Alpha Media Topeka, collaborated with the Marketing Team at Kansas Medical Clinic to create a 30-second commercial titled “Disco Colonoscopy”! On Tuesday night during the virtual awards event they found out they had won the National Award for Best Creative Radio Spot: General Market, Radio Station/Group. Alpha Media Topeka’s first Mercury Award.
Tim Kolling shared, “Kansas Medical Clinic is great to work with, they gave us the direction they wanted to go and the flexibility to find a creative way to target the consumers they are going after with their campaign. Steve and I had fun taking a very important and sensitive subject, then creating a fun compelling message that would resonate with the listener”!
Topeka Market Manager, Larry Riggins stated, “This award is truly an honor for our company. Steve and Tim are two very creative individuals, who work hard everyday to produce great Radio campaigns and great creative to sell our clients products and services. I’m proud of their work and proud to have them on our team.”
About the Radio Mercury Awards
The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations and educational institutions across the country. Approximately 20,000 commercials have competed for close to $3.5 million in prizes. The Radio Creative Fund (RCF), a nonprofit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.
Click The Picture Below To Listen To The Winning Commercial!

Bradley J and I Produced another “Jeep Thoughts last week. We talked about creating a commercial that works. Click HERE to watch!

If You Would, Let Me Know Your Answer!

Planning Survey

When Do You Start Planning Your Budgeting and Forecasting for the Next Year?
December 31st
When My Accountant Asks For My Plans
I could use advice on that

Here are fun “National Days” that you can use to plan fun marketing ideas!

October 13
National Train Your Brain Day
National Yorkshire Pudding Day
Navy Birthday
National Metastatic Breast Cancer Awareness Day
National No Bra Day
October 14
National Dessert Day
Be Bald and Be Free Day
National Curves Day – Second Wednesday in October
National Emergency Nurse’s Day – Second Wednesday in October
National Bring Your Teddy Bear to Work/School Day – Second Wednesday in October
National Stop Bullying Day – Second Wednesday in October
National Fossil Day – On Wednesday of Second Full Week in October
National Take Your Parents To Lunch Day – Changes Annually (October 14, 2020)
October 15
National Shawarma Day *
National Aesthetician Day
National Cheese Curd Day
National I Love Lucy Day
National Grouch Day
National Latino AIDS Awareness Day
National Pregnancy and Infant Loss Awareness Day
National White Cane Safety Day
National Get Smart About Credit Day – Third Thursday in October
Get to Know Your Customers Day – Third Thursday of Each Quarter (January, April, July, October)
October 16
National Sports Day
National Liqueur Day
National Dictionary Day
Global Cat Day
Department Store Day
Boss’s Day (or National Boss’s Day) – Annually Oct. 16 unless it falls on a weekend. Then it’s the closest workday.
October 17
National Edge Day
National Mulligan Day
National Pasta Day
Black Poetry Day
National Sweetest Day – Third Saturday in October
October 18
National Exascale Day
International Legging Day
National Chocolate Cupcake Day
National No Beard Day
October 19
National Kentucky Day
National Seafood Bisque Day
National LGBT Center Awareness Day
National Clean Your Virtual Desktop Day – Third Monday in October